ATHENA CLUB’S
POP-UP ACTIVATION
Give one, get one - a marketing tactic brands have frequently utilized
to promote consumer engagement and raise brand awareness for
years. For the self-care brand Athena Club, Sunset/Studios made
that common approach fresh, innovative, and unforgettable with an
inspired two-day pop-up activation in New York City.
-
Biz Bash article on the activation linked HERE
The objective was simple: create a short-term activation that would increase the visibility of the brand, create buzz through UGC, build brand advocacy, and organically create an authentic sense of community around Athena Club. Sunset/Studios conceptualized, designed, and executed a pop-up shop that was visually astounding and unlike any exchange initiative done before. Not only that, but the event successfully lent Athena Club the ability to gift 3,000 razors in 2 days and capture over 200 user-generated social media stories - spreading positive brand sentiment digitally alongside an unforgettable in-person experience for their New York audience that was shared and seen worldwide.
Selected Works
Art Basel 2022Project type
Alana O’hearly X Sunset StudiosProject type
Hypebeast 100Project type
HOURGLASS VANISH PRODUCT LAUNCHProject type
Diesel - 24 Hour Digital Experience, Pride 2020Project type
Pax Content ShootProject type
Parade Summer Daisy MarketProject type
Alo YogaProject type
LinkTreeProject type
Route AppProject type
Hypno x BAYCProject type
ExtraProject type
Victoria’s Secret Coachella Debut ActivationProject type
Harley-DavidsonProject type
Kat BurkiProject type
SunwinkProject type
NikeProject type
V Magazine HouseProject type
SnapchatProject type
Kylie CosmeticsProject type
Topps SpotProject type
GymsharkProject type
Try QuinnProject type
UGG's 40th AnniversaryProject type
Rare BeautyProject type
Kendra Scott College Mobile TourProject type
Kendra Scott @ SXSW 2024Project type
Malibu Beach House, Malibu CAProject type
Soho HouseProject type
Levi’sProject type
Impossible FoodsProject type