LG Signature:
Smart Appliance Collection Preview 2018




To launch LG SIGNATURE TV and kitchen appliances in a creative way with an emphasis on elevated lifestyle by taking over a Malibu beach front property all of August 2018.


We outfitted a beachfront Malibu home into fully functional interactive areas for press and Influencers to experience the highly anticipated LG Signature 2018 smart appliance collection. There we hosted programming with Influencers from dinners, yoga to lunches resulting in hundreds of millions of media impressions for the brand over a month long period. With Influencers such as Kaitlynn Carter Jenner, Devin Brugman and real estate mogul Madison Hildebrand and more. 28
The activation was covered across multiple platforms including HGTV.