We were tasked to launch the partnership of Rosie Huntington-Whitley and HOURGLASS. To keep HOURGLASS’s aesthetic, the event reflected a clean minimalist yet modern design. We created custom installations and sharable moments to mimic yet educate their community on their new ‘Vanish’ collaboration. The experience consisted of infinity mirrors of product, disappearing fog cubes & walkthroughs, larger than life teardrops of tones, and ended at a glowing vanity station where attendees got to try the product with celebrity makeup artists.